Introduce the co-marketing team and set up a collaboration plan.

Discuss the goals and mutual benefits of the co-marketing partnership.

Request the partner to provide a list of their most popular integrations that align with the target audience.

Identify key integrations that are likely to generate the most engagement or drive value for both parties.

Create a shared drive or folder to store and organize all co-marketing materials.

The drive should include:

• Two Blog Posts:

  • One blog post focused on how the integration works on the partner’s platform.

  • One blog post focused on the benefits of the integration for your platform.
    
    

• Social Media Posts:

  • Pre-written copy and image assets for social media promotion.

  • Variations for different platforms (Twitter, LinkedIn, Facebook, etc.).
    
    

• Videos (if needed):

  • Short videos or tutorials demonstrating the integration.

  • Partner video content that showcases the collaboration.
    

Share the folder with the co-marketing team from the partner's side and align on content deadlines.

Review all content internally (blog posts, social media posts, and videos).

Send the draft content to the partner for review and approval, ensuring it aligns with both parties' branding and messaging.

Coordinate the launch of the co-marketing campaign across both platforms.

Publish the blog posts on both sites.

Start sharing social media posts according to a pre-agreed schedule.

Use the videos for engaging content on both your and the partner’s channels.