Responsible for strategy, analytics, coordination, reporting, campaign approvals, and aligning all activities with product roadmap. - Content Writer
Owns blog content, SEO articles, product documentation, email drips, and long-form thought leadership. - Social Media Executive
Handles calendar execution, platform posting, community replies, creatives (with Canva), reels/stories, and engagement.

1. Organic Growth & SEO

Objective: Improve website traffic and keyword visibility.

Tasks: - Audit and fix technical SEO (Team Lead) - Weekly keyword ranking review (Team Lead) - Write 20 blogs/month: All SEO-focused, 5 use-case-based (Content Writer) - Internal linking across all pages (Content Writer), 5 AI automation, 5 App Integrations, 5 MCP and AI agent based.

Target Metrics: - Increase total site traffic from 2.4K to 2.8K/month - Rank in top 40 for 10 primary keywords - Blog bounce rate < 50%

2. Content Calendar & Execution

Objective: Drive consistent brand visibility.

Tasks: - Build monthly content calendar (Team Lead + Social Media) - Schedule 16–20 posts/month (Social Media Exec) - Create 5 carousels, 2 reels per month (Social Media Exec) - Repurpose blogs into short LinkedIn & Twitter posts (Content Writer)

Target Metrics: - 10% MoM growth in social followers - Engagement rate > 2.5% - Drive 500+ monthly referral sessions from social

3. Ad Campaigns (Support Role)

Objective: Support lead gen through paid ads.

Tasks: - Design and run 2 campaigns (Team Lead) - Coordinate with designer (if available) or use Canva (Social Media Exec) - Write ad copies + landing page content (Content Writer) - Monitor CTR weekly and optimize (Team Lead)

Target Metrics: - CTR > 1.2% - Minimum 50 qualified leads/month from ads

4. Content Asset Development

Objective: Build resources for product education and lead capture.

Tasks: - Build 3 whitepaper/month (Content Writer) - Update existing plugin documentation (Content Writer) - Build FAQ and walkthrough blog-style guides (Content Writer) - Coordinate distribution via newsletter + social (Team Lead)

Target Metrics: - 3 gated assets in 3 months - At least 50 downloads from each whitepaper within 30 days

5. Weekly & Monthly Review Rhythm

Objective: Align execution with results.

Tasks: - Weekly Monday check-ins (Team Lead) - Shared tracking doc in Notion - Monthly analytics review on GA4, GSC, and Social Insights - Monthly report delivery to leadership

Target Metrics: - 100% task visibility and accountability - Monthly scorecard based on traffic, content delivery, follower growth, and lead metrics

1. Authority via SEO

Tasks: - Get top 20 SERP ranking for 5 keywords - 3 backlinks/month from relevant domains (Team Lead) - Thought leadership posts from founder ghostwritten by Content Writer

Metrics: - Organic reach: 50% YoY growth - DA > 35

2. Lead Generation from Content

Tasks: - Launch blog → email capture workflows (Team Lead) - SEO blog to free resource download CTAs (Content Writer) - Add lead magnets on high-intent pages

Metrics: - Content-driven leads: 150/month - Conversion rate: 3%+ from gated content

3. Brand Positioning on Social Media

Tasks: - Position viaSocket as automation & plugin-first SaaS leader - Post 2 founder/vision pieces per month (ghostwritten) - Run quarterly campaigns (e.g., Plugin of the Month)

Metrics: - 75% growth in LinkedIn + Instagram followers - Mention frequency across platforms increases by 3x

🔍 Key Metrics Dashboard

📊 Suggested Tools

• Planning: Notion, Trello

• Design: Canva, Figma

• SEO: Ahrefs, Google Search Console

• Publishing: Buffer, Metricool

• Analytics: GA4, Hotjar, LinkedIn Insights

📆 Monthly Operating Rhythm

• Changes suggested by Manish Dhane Sir

  • Changes in the integration page – Negative space , call to action, content improvement, big cta

  • No-follow links – 546

  • AI agents related blog and social media posts (medium and ghost platform)

  • MCP youtube playlist

  • Youtube improvements – simple and most searched headings

  • Discovery – journey should be simple and smooth

  • viasocket.com/index redirection to viasocket.com

  • Integration app colour not matching

  • Webinar related discussion