SaaS Partnership Team

Responsibilities

  1. Conduct email conversations and attend meetings with SaaS apps partnership teams.

  2. Take the SaaS funnel ahead after verification/listing/marketplace, and build a relationship with SaaS apps for the ultimate goal of Embedding.

  3. After verification/listing/marketplace, ensure that you co-market the integration with the SaaS app.

  4. After co-marketing- Billing partnership, MCP, Embed

  5. In the process, try to understand what the SaaS app’s goals are to provide integration to its clients.

  • Are they planning to bring more and more integration?

  • Are they planning to bring selected apps for integration?

  • Have they already embedded a competitor? Are they open to changing the provider?

  1. Make sure you are in conversation with the decision maker for that SaaS app; if not, try to get the decision maker in the ongoing conversation.

  2. Connect with Growth Team/Partnership Team/C-suite Executives of the SaaS apps on LinkedIn - for the SaaS apps that haven’t replied on email for verification/listing/marketplace.

For each app you are in conversation with, you must know about:-

  • The problem they solve

  • Their competitors

  • Their target audience

  • Integration/Workflow Automation use cases

  • MCP use cases

  • Embed use cases

Co-marketing activities include-

  1. Blog posts, Social media announcements

  2. Webinars, newsletters

  3. Google ads, social media ads

  4. Podcasts




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